Major News! Big Name on Board Issac Blech

Dont know how many of you caught this, but this is a major step when someone of Blech's caliber steps forward...Blech is a self made billionaire with tons of connections. I challenge you to google his name....


Entry into a Material Definitive Agreement


Item 1.01 Entry Into a Material Definitive Agreement

On January 19, 2011, Socialwise, Inc., a Colorado corporation ("we," "us," "our," or the "Company"), entered into a Subscription Agreement, Registration Rights Agreement and Common Stock Purchase Warrant (collectively, the "Financing Agreements") with a trust (LIBERTY CHARITABLE REMAINDER TRUST FBO ISAAC BLECH UAD 01/09/87) whose trustee is an existing Company shareholder, pursuant to which we issued 5,000,000 shares of our Common Stock, and five year warrants to purchase an additional 3,750,000 shares of our Common Stock at an exercise price of $0.40 per share, in exchange for gross proceeds totaling $2,000,000.

This financing transaction resulted in estimated final net proceeds to us of $1,785,000, after deducting fees and expenses. Maxim Group LLC acted as the Placement Agent in connection with the offering and will receive cash proceeds totaling $200,000 and will receive five-year warrants to purchase 750,000 shares of Common Stock at an exercise price of $0.60 per share as compensation. Equity Source Partners (and its designees) was also granted a five-year warrant to purchase 250,000 shares of our common stock with an exercise price of $0.60 per share.

The following summarizes the terms of the Financing Agreements with the investor:

Securities Sold. The investor received one share of our Common Stock and a warrant to purchase three shares of our Common Stock for every four shares of Common Stock purchased.

Additional Covenants. The Company has agreed to certain covenants in connection with the Subscription Agreement including:

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Listing of securities sold on any trading market that the Company applies to have its securities traded on;

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Reservation of shares adequate to satisfy all warrants outstanding which were sold;

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Replacement of securities lost by the investor upon adequate evidence of such loss;

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Right of participation in any future issuances of securities by the Company through January 19, 2011; and

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Obligation to indemnify the investor under specified circumstances.

Registration Rights. The Company has entered into a Registration Rights Agreement with the investor pursuant to which, subject to the Company's receipt of waivers from the investors who are party to the registration rights agreement with the Company dated November 16, 2010 (the "Previous Agreement"), the Company is required to file a registration statement for the re-sale of the Common Stock and Common Stock underlying the Warrants, or include the Common Stock and Common Stock underlying the Warrants within the registration statement to be filed pursuant to the Previous Agreement, within 90 days after January 19, 2011, and to use its commercially reasonable efforts to cause the registration statement to be declared effective as promptly as possible after filing.

Warrants. The warrants issued in connection with sale of Common Stock are five year warrants to purchase shares of our Common Stock at a price of $0.40 per share.

The summary of the financing transaction described above, and the summary of the terms of the securities and agreements related to such financing transaction, are qualified in their entirety by reference to the following documents which are filed as exhibits to this current report:

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Subscription Agreement;

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Common Stock Purchase Warrant; and

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Registration Rights Agreement.



Item 3.02 Unregistered Sales of Equity Securities

The information provided in response to Item 1.01 of this report is incorporated by reference into this Item 3.02. The investor in that financing met the accredited investor definition of Rule 501 of the Securities Act of 1933, as amended (the "Securities Act"). The sale of Common Stock and warrants in the offering were made in private placements under Section 4(2) of the Securities Act and/or Rule 506 of Regulation D under the Securities Act. The offering was not conducted in connection with a public offering, and no public solicitation or advertisement was made or relied upon by the investor in connection with the offering.

The total number of outstanding shares of outstanding Common Stock as of the date of this report is 67,352,170.

BillMyParents(R) Announces Innovative Peace of Mind Control Panel(TM) for Parents

AN DIEGO, CA--(Marketwire - 05/19/10) - BillMyParents®, the online teen payment solutions company from Socialwise, Inc. (OTC.BB:SCLW - News), premiered today its Peace of Mind Control Panel™ feature that works in conjunction with its teen reloadable prepaid MasterCard®. The proprietary panel enables parents to easily monitor and manage their teens' BillMyParents® reloadable prepaid MasterCard® accounts, and is just one of the unique elements that make BillMyParents® a leader in teen payment solutions and user security for today's fast-paced environment.

"We developed the Peace of Mind Control Panel in order to specifically give parents an unparalleled level of monitoring and control services that are not typically associated with other standard debit card programs," says Jim Collas, President and CEO of BillMyParents®. "Carrying cash can be risky, and the safety and ease of our reloadable prepaid MasterCard® means parents and teens can have ongoing dialogue about financial responsibility while enabling teens a higher level of the independence they yearn for."

The BillMyParents® reloadable prepaid MasterCard® is the debit card parents don't need to worry about, and is accepted at over 25 million locations worldwide. Through the Peace of Mind Control Panel™, Transaction Alerts deliver parents a text or email every time a transaction is made, including the name and location of the vendor, the amount of sale, and the remaining balance. Lost Card Protection covers a lost or stolen card, with funds automatically transferred to the replacement card -- completely hassle-free. With Emergency Load, parents can instantly add funds to a card account whether it's for gas for a stranded teen or for last minute movie tickets or meals. Also, parents have the ability to instantly enable or disable cards using the Lock/Unlock Account feature.

Offerpal Media Rolls Out New Direct Payment Options Worldwide, Hires Industry Veteran Alex Brutin

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FREMONT, Calif., April 8 /PRNewswire/ -- Offerpal Media (http://www.offerpalmedia.com), the leader in virtual currency payment alternatives, announced today that it recently integrated several new direct payment options into its platform in order to help social developers and online game publishers accept payments from users who do not have or are unwilling to use credit cards. The new payment options include pre-paid debit cards, phone cards, e-payment systems, parent-approved payments and more, from such partners as Zeus Research and STi Prepaid, paysafecard, MyCard, Rixty, BillMyParents, ClickandBuy and others—covering nearly 200 countries in all.

The company also announced it recently hired payment industry veteran Alex Brutin as its Vice President of Business Development. Mr. Brutin is responsible for forging new relationships with other direct payment providers and monetization partners as well as new strategic initiatives. Having previously worked as the Head of Channel Partnerships at Google Checkout and in Merchant Services Business Development at PayPal, Mr. Brutin most recently was the VP of Business Development at FreeCause, a free, fully-customizable toolbar that helps organizations reach and engage their supporters in fundamentally new ways. He has his MBA from the Walter A. Haas School of Business at UC Berkeley.

"Our vision is to help developers monetize larger portions of their user bases, whether through alternative payment options like offers, videos and surveys, or cash payment methods such as credit cards and all their substitutes," said George Garrick, Chairman and CEO of Offerpal Media. "There's a lot of innovation in the online payment space at the moment, with all sorts of new payment products that enable developers to monetize distinct sets of users based on geography, demographics and behavior types. We're proud to bring on board someone like Alex to help us identify the most appropriate partners to work with and build up profitable relationships."

The following direct payment options have been added to Offerpal's alternative payment platform in recent months:

* STi Prepaid phone cards: Using Zeus Research's patent-pending conversion system, gamers can purchase virtual currency by typing in pin numbers found on the back of pre-paid phone cards from STi Prepaid, a long-established name recognized throughout the U.S. STi sells in excess of 200 million cards each year through more than 225,000 national retail outlets.
* paysafecard: The leading online payment method in Europe, paysafecard allows users to purchase prepaid vouchers and authorize payments online by simply entering a 16-digit PIN code. Paysafecard is available at 280,000 outlets in more than 24 European countries.
* MyCard: MyCard offers several types of stored value cards such as scratch cards, thermosensitive paper and more, available in retail outlets, convenient stores and websites all throughout Asia. Furthermore, it also provides diverse micropayment methods for purchase online. MyCard was founded in 1983 and is based in Taiwan.
* Rixty: Rixty is an alternative payment platform that makes it easy for youth and adults without credit cards to convert their cash into online credits at more than 10,000 Coinstar kiosks and 10,000 convenience stores via the Rixty prepaid card. Rixty recently announced it had expanded its system to safely enable kids under the age of 13 to purchase online.
* BillMyParents: BillMyParents is a youth payment system that lets teens and tweens shop online without a credit card and gives parents the ability to easily track and control their teen's spending – while ensuring that credit card numbers and personal information are kept safe and secure. BillMyParents is a product of Socialwise, Inc. (OTCBB:SCLW.ob - News).
* ClickandBuy: ClickandBuy is a leading Internet payment service provider that enables users to conduct one-click transactions in 120 currencies throughout the world and offers 50 national and international modes of payment. Founded in 1999, ClickandBuy is a wholly-owned subsidiary of Deutsche Telekom AG.


Offerpal already works with many other direct payment providers, from PayPal and Visa/MasterCard to Zong, Boku, DaoPay, Amazon Payments, Paymo, Ultimate Game Card, PayByCash, Social Gold and more. The company recently passed its Payment Card Industry (PCI) compliance validation, meaning that it meets the fraud prevention and data security standards established by the PCI and can now process credit card transactions more efficiently. The company expects to roll out several more payment options in coming months.

12 Month Price Target $1.52- Grass Roots

SAN DIEGO, CA--(Marketwire - 04/05/10) - Socialwise, Inc. (OTC.BB:SCLW - News) announced today that Grass Roots Research and Distribution - Cohen Independent Research ("Cohen Report") issued an in-depth research report on the Company, which provides a 12-month Cohen Price Target of $1.52 per share. To download the report directly, please visit http://www.grassrootsrd.com/grassrootsrd/Reports/Socialwise_Inc_04_05_2010.pdf or go to www.grassrootsrd.com.

The Cohen Report concluded, "Socialwise's product offerings fill a need in today's market. Growth drivers include unique products and services. We believe the Company has a highly scalable business model, multiple revenue streams, favorable industry economics and a strong management team. In our view, Socialwise has a compelling business model. With demand for alternative online payment options expected to rise significantly, we expect significant growth for Company's products and accordingly for SCLW to quickly progress from its current stage of minimal revenues to a cash flow positive and high growth Company in the near future. Provided the Company raises adequate capital to support its operations and increased marketing efforts while it seeks consumer acceptance for its product offerings, we believe Socialwise provides an exciting, high growth and long term investment opportunity."

NEWS UPDATE- Professional Skateboarder and TV Star Rob Dyrdek Teams up with Socialwise!

SAN DIEGO, CA - (April 1, 2010) - Socialwise, Inc. (OTCBB:SCLW) BillMyParents®, the online teen payment system of Socialwise, Inc. (OTCBB:SCLW), is proud to announce that professional skateboarder and TV star Rob Dyrdek has signed a deal with the Company to promote its online BillMyParents® payment solution and teen MasterCard® prepaid debit card. Dyrdek will be part of a major marketing initiative the company plans to launch in late spring that will include a multitude of top action sports athletes and retailers.

Rob Dyrdek is a star athlete, entertainer and entrepreneur, well known to tens of millions of fans both in the US and around the world. Rob’s MTV reality show Fantasy Factory is wildly popular and he was a top five finisher in two recent Teens’ Choice Awards categories. Additionally through Dyrdek Enterprises, he oversees several companies selling toys, apparel and athletic equipment as well as Street League, a foundation dedicated to creating safe street skate environments. Rob also has millions of teen followers on Facebook, MySpace and Twitter.

"I’m excited to work with BillMyParents. I like what they do," said Mr. Dyrdek. "Giving teens freedom to pick what they want and also letting parents in on that, I think it gives parents insight into what their kids really want and gives teens the opportunity to learn financial responsibility. It just makes sense."

"Rob is an ideal celebrity athlete to promote BillMyParents. He is admired and followed by millions of teens, and his ability to promote and communicate a positive message to his fan base is unsurpassed," noted Jim Collas, President and CEO of BillMyParents®. "Rob’s appeal extends to parents because he sets a light-hearted example to kids to work hard in order to achieve their goals. Parents also appreciate Rob’s numerous philanthropic undertakings."

BillMyParents® provides innovative payment solutions for teens and parents. With the Supervised Shopping™ program, teens shop online and pick out specific items they want by using the convenient BillMyParents® payment button on partner retail sites. Parents have the option of providing an allowance-like spending limit in advance, or are notified via email or text to approve or deny each purchase requested through the simple, safe and easy-to-use automated system.

The new BillMyParents® reloadable prepaid MasterCard® gives teens additional freedom and independence, enabling purchases wherever MasterCard® is accepted, both online and through traditional retail outlets. The BillMyParents® MasterCard® prepaid card eliminates the risks of carrying cash, and also gives parents a unique set of enhanced monitoring and safety functions over their teen’s card use. Coming soon, users can choose from many designs, including pictures of Rob Dyrdek.

General Markets looking bleak

I follow a lot of commentary about the "general Markets" because when they are slipping people frown away from higher risk investments...below is an except from a newsletter I subscribe to from one of the most accurate market readers around and the best I have followed over the last 12 years....

"It looks to me that the stock market will be testing long-term support for the major indexes at the 200-day moving averages. For the S&P 500 index this support is at 1043, which most probably will be tested by the end of this month.

What makes this market dangerous is that the Fed must drive commodity prices down as fast as possible before they have chance to rise during the spring and summer months. This is why the money supply is plunging which is helping to cause stock prices to fall. As the technical underpinnings continue to weaken, the risk for a sharp decline in stock prices is all the more real.

Caution: We Are Now About to Enter the Bust Cycle

President Barack Obama said in his State of the Union address that the “worst of the economic storm has passed, but the devastation remains.” What the president didn’t say is that financial storms happen with regularity in a secular bear market, as we’ve seen over the past decade.

Economic growth is not linear; it’s cyclical in nature and there are economic cycles. Recoveries die and new economic storms follow, in boom/bust cycles. This recovery is much different than past recoveries in that the consumer is not really participating.

More than 70% of the gross domestic product (GDP) in previous recoveries has come from consumer spending. But this time it’s different, as we are surely not seeing that happen now.

In the 4Q09 GDP, consumer spending contracted from the previous quarter. In spite of that contraction, GDP rose sharply because the government spent money like a drunken sailor on payday. There was a sharp increase in business inventories, adding significantly to the GDP number, which was the result of businesses anticipating an increase in demand by consumers.

Last, the Fed’s strategy of undercutting the dollar gives a boost to U.S. exports, which also pumps up the GDP. That trick is really a game of smoke and mirrors, because pushing down the dollar does nothing to whet the appetite for goods and services by the consumer.

As long as unemployment hovers around 10%, consumer demand for goods and services will be anemic. Without consumer demand, businesses will cease stockpiling inventory and eventually cut back, causing a hit to GDP.

Keep your eye on a rising dollar. Our GDP is now much stronger than Europe’s GDP. But as the U.S. dollar strengthens, our exports will no longer be attractive to European markets, and that, too, will cause a further hit to GDP. Government spending, which has directly given money to banks so they can support the stock market, is coming to an end. As President Obama wants the banks to pay for their past misdeeds, investment banks are starting to sell stocks into rising markets and trying to further add liquidity to their balance sheets.

All the economic reports I’m reading lead me to one conclusion: we are now about to enter the bust cycle. And that is why I am so focused on risk.

R-I-S-K is not a dirty four-letter word

Risk is defined as the effect of uncertainty on objectives. My objective is to build wealth and to keep it. In order to do that, we need a plan to manage risk so that we can protect ourselves from the coming financial storm and try to profit from it. Risk management can be considered the identification, assessment, and prioritization of risks followed by the coordinated application to minimize, monitor, and control the probability and/or impact of unfortunate events or to maximize the realization of opportunities.

If you are blind to these risks, you can’t manage them, and this is why greed is so damaging – because we ignore risks and the laws of probability, and that’s when you start to really lose money. The first step is to identify risk, and in addition to the risk I see in the stock market, the energy market is also bubbling over with potential pitfalls.

At the end of December, a number of risk factors in my technical models were flashing. They were indicating that the month of January was going to be a tough month for energy. In the early part of January, crude oil prices traded at $84 a barrel. If we have a repeat of surging oil prices this coming spring, it will really destroy our economy. It will act as a weight, just as the housing market dealt a blow to the economy in 2008.

When crude oil prices reached $84 a barrel in January, a chain of events was set in motion. It started with the Fed talking up the dollar, followed by a series of speeches to the markets that interest rates might need to be raised sooner rather than later. This had the effect of driving down commodity prices. In addition, the Fed sent a letter to the banking community stressing interest rate risk management in the event the Fed is forced to raise interest rates in the near future.

In late December, the Fed began aggressively cutting the money supply in order to undercut oil prices. This tells me that corporate earnings for the first quarter of 2010 will not look pretty. As a consequence, the U.S. dollar reversed its decline and is now trending higher. Crude oil prices have also retreated more than $10 a barrel since trading at $84 in the beginning of the year. Gold is down more than $120 an ounce, and the S&P 500 is off close to 6.5% from its 2010 high.

China is keenly aware of the risks of soaring commodity prices and the impact of increases on food. The government has informed Chinese banks that it wants them to restrict lending in the next few months. The iShares MSCI Emerging Markets Index (EEM) fell 11.2% in 13 trading days in January.

I have been sharing with you since last September these risks should crude oil prices begin to decline. If crude oil were allowed to continue to rise, the table would be set for a very possible double-dip recession. That is why the president’s economic team is burning the midnight oil while trying to find a way out of this mess.

As a sector, the financial sector is lagging most sectors and is clearly breaking down and testing its 200-day moving averages. A breach below this long-term support could lead us into the next bust cycle.

Be Prepared: The Technical Indicators Are Deteriorating

At the end of December, a number of technical risks presented themselves. The charts showed that bullish sentiment of investment advisory newsletters had reached extreme bullish levels. As a contrary indicator, this was a clear warning signal that a sharp correction was soon to follow. Whenever the herd is on one side of the market, the predators begin to sell into the bullish enthusiasm.

Over the past few weeks, I have pointed out the MACD (moving averages convergence divergence) indicators were maxed out and beginning to roll over. We see this on both an intermediate-term and a long-term basis. The monthly stochastic is extremely overbought, suggesting market risk is extremely high right now.

In January, these indicators continued to deteriorate, with all the major indexes now trending below their 50-day moving averages. As long as the 50-day moving averages are descending, market risk is increasing as the technical underpinnings of the market break down. This was not a great way to start the year.

We have to accept the situation – that it is the Fed’s and the government’s job to spin the economy in the most favorable light possible and continue to bang the gong and tell us that the economy is on the road to recovery.

It is something we all want, but keep this in the back of your mind: the government is a master at psychology and motivation, and in an economy like this, psychology is a big part of getting people to feel better about things.

Yet, the inescapable fact is, we have seen an enormous loss of wealth over the past decade and especially the past couple of years, and regardless of the spin, this wealth is not replaceable. People have considerably less wealth, and their access to borrowing has been cut off. That is one of the main reasons why big banks are charging 30% for credit cards loans and have ceased lending money. They have a bird’s-eye view of the economy and see that it’s in dire straits regardless of what the GDP numbers are.

For those of you who believe cash is trash, I strongly disagree. I would rather make nothing on money than lose 10% of it in a bad investment. My goal is to minimize, monitor, and control the probability and/or impact of unfortunate events damaging our portfolios. If I do that successfully, at the start of the next boom cycle we will have cash to take advantage of the bargains the market will give us.

From my perspective, shorting the stock market should only be considered in a bear market, and the technical conditions have to warrant such a situation. My technical indicators are telling me that we are not in a bear market just yet. But as soon as my indicators give me the signal, there are several stocks and ETFs that are ripe to be shorted.

Are You Prepared for the Bear Market Ahead?

It’s imperative that you’re prepared for a moderate – or even significant – market pull-back that could begin at any time.

The technical indicators have continued to deteriorate over the first six weeks of 2010…and there is significant risk in the market right now."

Conference Call Dec. 3rd- Powerpoint presentation

So much is going on that Jim wants to do another conference call/Webinar...

Thursday December 3rd- 11 A.M. PST

Space is limited. Reserve your Webinar seat now at: https://www2.gotomeeting.com/register/792355170

Go to Meeting details Title: Bill My Parents Investor Webinar Date: Thursday, December 3, 2009 Time: 11:00 AM - 12:00 PM PST

News: BillMyParents™ and Offerpal Media form a strategic partnership to provide innovative payment solutions for tweens and teens online

San Diego, CA – November 30, 2009 – Socialwise, Inc. (OTCBB:SCLW) today announced that it has entered into a strategic partnership with Offerpal Media ( www.offerpal.com), the leading provider of virtual currency monetization solutions for more than 160 million users on social networks, online games, and virtual worlds.

The two companies will work together to promote their existing payment solutions, as well as develop new payment programs specifically for the teen and tween market. Offerpal will feature BillMyParents on its proprietary monetization platform as an alternate payment solution alongside Visa, MasterCard, PayPal and others, providing teens and tweens with an easy way to acquire virtual currency across Offerpal’s network of 2,000+ publishers. The virtual currency will be spent on items such as virtual gifts, subscriptions, game-play upgrades, and other virtual goods.

BillMyParents and Offerpal will also collaborate to launch innovative programs that will expand their reach into the teen and tween online payment solutions market. "We plan to create effective solutions by combining the unique attributes of the BillMyParents youth payment system, along with Offerpal’s leading position in online monetization," commented Jim Collas, CEO of Socialwise. "This partnership could take online revenues from the tween and teen market segments to a new level."

"BillMyParents has developed the most effective parent-approved payment system on the Web, and we are excited to partner with them to help provide safe, secure payment options for the millions of teens and tweens playing social games across the Offerpal network," said George Garrick, CEO of Offerpal Media.

News Coming

Been hearing from a few of you lately....Sorry for the delay. Things have been nuts.

There is actually a lot to talk about (all very good) regarding BillMyParents, including the launch of the debit card. Soft launch of the debit card is set to hit prior to end of the year, maybe sooner. We also will be seeing quite a few celebrity endorsments. Not to mention, despite liquidating (due to a court order regarding a divorce) of one of the top shareholders, many others have been buying.

I will try to update in the next week with some more specific news....

BillMyParents Goes Live with gPotato and Artix Entertainment

San Diego, CA – August 16, 2009 – Socialwise, Inc. (OTCBB:SCLW) today announced that its BillMyParents youth payment system has launched with the first two of five previously announced youth gaming partners. BillMyParents is going live with Artix Entertainment’s AdventureQuest Worlds (www.AQ.com), one of several web-based games owned by Artix Entertainment, and Gala-Net’s gPotato online games portal (www.gpotato.com). This marks the first time BillMyParents is available on third party sites. BillMyParents also expects to launch with Habbo, Outspark, and other yet-to-be announced online youth gaming sites in the near future. This launch with two significant youth gaming partners marks the beginning of the company’s multi-phased plan to quickly build a user base across multiple markets and establish BillMyParents as the leading youth payment system.

BillMyParents is now available to millions of gamers who play on Gala-Net’s gPotato online games and Artix Entertainment’s AdventureQuest Worlds. Teens and tweens can use BillMyParents to purchase virtual goods and virtual currency for game play upgrades inside Gala-Net’s gPotato online game portal and Artix Entertainment’s AdventureQuest Worlds’ virtual game worlds. The innovative BillMyParents payment system makes purchasing items an extremely simple process. Once a player has made their selection, BillMyParents sends an email notification to their parent, requesting approval of the purchase and completion of the transaction. The parent then has the option to deny their child’s request or to use a built-in chat function to ask for more information before making a final decision. To complete the transaction, the parent simply enters their payment information. The whole process can be completed within minutes without the teen ever gaining access to sensitive credit card details or other personal information.

“This aggressive drive into the youth gaming market is the beginning of our multi-phase plan to quickly build a user base, which can be leveraged across multiple markets,” commented Jim Collas, CEO of Socialwise. “Launching with Gala-Net and Artix Entertainment is a key step that builds on our long term strategy to become the most convenient and secure payment option for youth oriented online games. This is the first of several integrations planned in the coming weeks with other partners that will expose BillMyParents to a large number of teens and tweens in the online gaming space.”

SCLW-NEWS-Buzz was right!

August 20, 2009 2:50 AM ET

Socialwise, Inc. Adds Action Sports Industry Veteran to Drive BillMyParents into the Multi-Billion Dollar Teen Action Sports Market

Aug 19, 2009 10:50:06 (ET)

SAN DIEGO, Aug 19, 2009 (BUSINESS WIRE) -- Socialwise, Inc. (SCLW, Trade ) today announced the appointment of Mark Miller, former Senior Vice President of DC Shoes and action sports industry veteran to the company's Board of Advisors. In this role, he will use his extensive network of online merchants, Actions Sports athletes, and industry connections to position BillMyParents as a leading youth payment system. He will be in charge of securing partnerships with leading online action sports brands and retailers as well as building our user base of young consumers and their parents.

"We are excited about being able to leverage Mark's extensive experience and connections in the action sports world," noted Jim Collas, CEO of Socialwise. "His ties to top merchants and athletes will be invaluable to our effort to fuel our momentum in this area."

"During my years selling youth oriented products online, a persistent impediment to faster growth was young people's lack of a viable payment method for purchases," commented Mark Miller. "I was instantly impressed by the potential of BillMyParents to overcome this constraint and actually increase parents' ability to monitor and control young people's purchases online."

Mark Miller has over twenty-five years experience working in Action Sports and youth culture businesses. As a senior executive, Mark focused on developing and executing go-to-market strategies for consumer goods companies. Most recently, he served as the Senior Vice President and General Manager of DC Shoes, a subsidiary of Quiksilver Inc., where he managed the Americas' division including strategic partnerships with both retail and online distribution channels. Prior to that, Miller founded and operated a consulting firm under his own name that managed global marketing campaigns and strategic partnerships for a portfolio of clients focused in the youth market and the Action Sports industry. Mark has also held executive roles with K2 Inc., and Yoshida Recreation Products LLC.

SCLW Buzz- New member joining?

Latest buzz I have been hearing is that we have another big name member joining the company with vast experience in the Teen/tween market. Although that narrows it down to a few thousand people, I'm going to go out on a limb and say its probably a former executive in the Video gaming, Skateboarding, or clothing industry that deals with a lot of teen marketing.

I also understand theres talk of a big name X games sports figure along the lines of a Travis Pastrana or Tony Hawk also coming on board in some way. We will see if this is just talk or real news probably within a couple weeks. Despite the selling we have had last week, SCLW continues its strong hold on .70 ish. Won't take much to push it, and maybe this news will be it.

Markets Rally... SCLW next?

We are seeing a strong rally continue on the general markets signaling this might not be a false Bull Run or a dead cat bounce, but an actual sustainable bull market. Jury is still out if this will hold, but indicators are that it will. Summers generally signal sell offs, yet we continue to see gains meaning people and institutions see many opportunities that are deemed to good to pass on.
What this means for the penny stocks is that people are ready to take risks again. SCLW has held its ground despite some opportunities for decline. With confidence back, its not going to take much to get people to chase the stock again. Look for some good news we know is coming to start this next push....
Let me know if you have any questions.

SCLW Press Release. Gala-net

Gala-Net Joins Socialwise’s Roster Of Online Gaming Partners –
BillMyParents To Be Available To 20 Million Registered Gamers

Unique Payment System to Enable Teen and Tween Players to Purchase Premium Memberships and gPotato Virtual Currency without the Need for a Credit Card

San Diego, CA – July 20, 2009 – Socialwise, Inc. (OTCBB: SCLW) and Gala-Net, Inc. today announced that the BillMyParents payment system will be offered as a payment option on the gPotato gaming portal. By adding gPotato’s six online game titles and nearly five million registered users to existing BillMyParents online gaming partners, Socialwise will soon have the ability to provide payment services to more than 20 million registered gamers.

Through the gPotato partnership, teens and tweens will be able to use BillMyParents to purchase accessories and virtual currency for game play upgrades within gPotato’s virtual world. Once a player has made his selections, BillMyParents sends a notification to a parent or other adult guardian via email or mobile text. Parents can approve or deny each request individually or as a group, and communicate directly with the child through the BillMyParents chat option. To complete the transaction, the parent simply enters his or her credit card information. The entire BillMyParents process can be completed within minutes, and prevents the child from gaining access to sensitive credit card information or other personal details.

"As we integrate new partners over the next few months, we will gain exposure to a rapidly growing number of gamers currently totaling roughly 20 million registered users," noted Jim Collas, CEO of Socialwise, "and we believe online gaming represents a significant opportunity to expose BillMyParents to our target teen and tween demographics."

About BillMyParents
BillMyParents is the innovative new youth payment system that lets teens and tweens shop online without a credit card, while giving parents the ability to easily track and control their teen’s spending. With a simple email request and approval system, BillMyParents provides the independence young people crave and the control over spending that parents want - while ensuring that credit card numbers and personal information are kept safe and secure. BillMyParents is currently available as a payment system in select online retail environments, in addition to social network, virtual world and online gaming Web sites. Partners in the gaming world include Artix Entertainment, Habbo, and Outspark. BillMyParents is a division of Socialwise, Inc. For more information: www.billmyparents.com.

About Gala-Net
Founded in 2004, Gala-Net, Inc. together with its European subsidiary, Gala Networks Europe, Gala-Net is a leader in the thriving free-to-play online games in the western market. Headquartered in Sunnyvale, Calif., Gala-Net's diverse service portfolio includes Flyff, Rappelz, Tales Runner, Luna, Aika, and Allods. Through the games portal (http://www.gpotato.com) gamers can play any of Gala-Net's games for free, as well as buy in-game currency and virtual items for any of its games.

About Socialwise, Inc.
Socialwise™, Inc. (OTCBB:SCLW) is headquartered in San Diego, CA. For more information: www.socialwise.com.

Certain statements contained in this press release are "forward-looking statements" within the meaning of federal securities laws, including, without limitation, anything relating or referring to future financial results and planned business activities. Such statements are inherently subject to risks and uncertainties, which include, without limitation, those in Company reports filed with the SEC. The Company can give no assurance that such expectations will prove correct. Future events and actual results could differ materially from those statements.

Notes from Conference Call

Great call with Jim Collas. Im sure many of you learned quite a bit. There was some updates as well.

Heres a breakdown of what was discussed today at the conference call today.

-Currently a market for untapped online teen market is a $40 Billion Market
-Acute market developing for Teens that many companies are currently pushing for.
-BMP (Bill My Parents) is not only extremely simple and safe to use, but it gives parents full control.
- Website is mostly focus on parents "Its not a problem for parents, but a solution"
- Jim believes in high quality consumer experience. www.BillmyParents.com is up to those standards.

Whats in it for the partners of BMP?
- Easy to implement
- No shopping cart integration
- Extreme increase in teen traffic

Building momentum for product, to become dominant teen payment system.

Launched May 09 to much acclaim

- Have already signed major partners. Working With Artix, Zynga Habbo and Outspark that each have millions of users, to get the BMP product up on their sites
- In discussions with all the major online sites such as Facebook and Myspace for teen payment systems.
- Online retailers will follow.
- substantive revenues by Dec 2009
-Currently engaged with over 15 major potential partners.
-BMP is using Facebook and Myspace to go viral
-Most popular application (in users) generally will have over 25 Million users, BMP will be using top application developers to integrate the BMP platform to lock in users. BMP will be using many application developers, not just one or two to increase traffic.

BMP Debit Card
- Can be requested by parents
- Parents monitors transactions
- Can be used anywhere
- Every time the kid uses it parents get an email
- parents can instantly freeze or unfreeze the account (No one else offers this)
- only need 35k users to be cash flow positive (just with debit card)

Projected milestones:
Next 90 Days:
Announce new youth gaming sites
- 3 or 4 new exciting partners
- Announce launches
-Launch Debit card program
- Announce user base

Beyond 90 days to 6 months.
- generate substantial revenue
- sign up marquee partners


Plan is to become the dominant youth payment system. Can do this on a very small budget due to the enormous amount of interest from major companies.

Company could become an acquisition target, because so many companies are looking for payment systems.

Also plan to transition into a major (stock)market in the next 12-18 months.

This wraps up the breakdown, hope this helps. If you have anything to add let me know.

Conference Call

On the call today, be prepared to be in front of a computer. This will be an interactive Conference Call. Jim has prepared a powerpoint presentation to offer a unique opportunity to investors.

1. Please join my meeting.
https://www2.gotomeeting.com/join/744362795
2. Join the conference call:
Conference dial in number: 517-417-5700
Access Code: 387772
Meeting ID: 744-362-795

SCLW Conference Call July 15th 1:15 PDT

Just a heads up about a conference call that Jim Collas has scheduled the info is as follows:

Subject: Socialwise Conference Call
Starts: Wednesday, July 15th at 1:15 pm (PDT)
Duration: 45 minutes

Conference Call
Conference Dial-in Number: (712) 775-7000
Participant Access Code: 307396#

When prompted enter the access code that has been assigned, followed by the # key. Once connected to the conference, you will be able to talk and have access to the touch tone commands


Hope to catch you there.

After a slow month, some more great News

A slow and uneventful month as we hold the line at the .65-.75 support level. Not A whole lot going on with the stock. However I did want to update everyone while I had the chance on some recent developments on the company.

Recently Jim Collas stopped by at a small private function; without shareholders to impress, that I was attending. Speaking and listening to him only confirmed my suspicion that the company is in the perfect position despite what we see in the stock price. Jim remains extremely optimistic despite the lull in the stock because he knows what is happening behind the scenes with regards to the company.
Im sure many of you understand that on the small caps (penny stocks), share price has little to do with how the company is performing. In most cases a run up in share price can make one think that the company is doing well, when the company hasnt done anything (in some cases the only thing they have done is fraudulent). What we saw last summer with SCLW was true in the regard that the company hadnt launched its product, yet the stock went from .70 to $2.75+. They hadnt done anything. It was running on anticipation OF Anticipation! Others run on a "PUMP AND DUMP". (If your not familiar with this term, please click on it.) Just to reiterate if SCLW was a pump and dump....we would be sitting under .05 right now....

However this also can be true in the opposite sense, as we have this summer where the company is hitting major accomplishments, yet the stock hasnt caught up. This has to do with many factors, one of the main ones being investors unwillingness to take as many chances in this environment. (The media/Wall Street is telling us how great the stocks are doing, knowing that most of the fundamentals havent changed for the better. Its a false rally. Possibly a "Dead cat bounce" type move.) This would be true of Hedge funds as well. They would rather make another "hot play" than sit on a stock that hasnt started a run yet.

Talking with Jim I got a feeling that something major is just on the horizon. One of the main underwriters was also at the gathering , whom I know, was saying the same thing about the share price, that positive things are happening. I think as the company begins to perform , we are going to see the strong buying come on in force that has been waiting for the right moment. This will spur the run as regular investors clamor in to avoid "missing out". Of Course the short sellers will also show betting on a drop, but that is to be expected....its still a "market". Think of it as Poker game. Big buying doesnt want to show its hand to early and risk loosing ground (on the stock price). As far as time line that I can gather... it still remains end of the year. But I had one individual tell me "it could happen at any time".
Jim is careful not to "cross the line" in information he disseminates however from the buzz I hear outside the company is that big retailers are lining up VERY excited about what BMP offers.
It is my understanding is that the only "hold up" when it comes to major retailers like Amazon signing, is that they want to know the bugs are worked out before going "all in" with time and money. This will open the door to smaller retailers testing the waters (so to speak) as the first full service line comes on. This is happening now with the likes of Artix (not really a small company). I think we will encounter a snow ball effect when this starts to roll. Once one major name comes on, you will see many others lining up. Keep in mind, the company is finally making money (small amount, but now producing revenue).

Every company that has seen how BMP works has been excited. No one has thought it was a waste or wouldnt work! Sure there has been a few negative blogs, but if you read the complaints (especially from parents) they have little idea on how this works and will work for them. They still think it just "allows kids to bombard parents with request".... this could happen if they raise spoiled kids and dont use the resources and parameters put in place, but couldnt be farther from the truth. Once parents understand how to use it, it becomes a tool they can use....even if it is only to let junior pick a gift out for his father on his fathers birthday using a limited budget. I could not tell you how many people I heard 5-6 years ago saying they would "NEVER allow their kids to have a cell phone"...yet due to convenience of calling home or a parent checking in with their teenager, they have changed their mind and now love it. I guarantee this will happen with BMP for the small amount of doubters (who raise the biggest stink.) I have yet to hear a parent, investor, or friend doubt that this is a GREAT product when they fully understand how it works. Not one.

Hope everyone had a great 4th...as things pick up, so will my blog posts. Again let me know if you have any questions.

Socialwise Launches the BillMyParents Payment System to Wide Public Interest and Acclaim

SAN DIEGO--(BUSINESS WIRE)--Last month Socialwise, Inc. (OTCBB:SCLW - News) publicly launched BillMyParents, an innovative online youth payment system that gives teens the freedom to shop online and parents the control over these purchases - all in a simple, automated system that keeps credit card numbers and other personal information safe and secure. In the two weeks since launch, public interest has been strong. A number of major retailers have expressed interest in integrating the service into their online environments, consumers have started signing up for BillMyParents and coverage from the media has been very positive overall.

Related Quotes

Symbol	Price	Change
SCLW.OB	0.70	+0.01

What the media is saying about BillMyParents:

• “As inclined as I am to disparage systems that put the Web in the middle of the parent/child relationship, I actually think this idea works. It doesn't reduce or remove communication in a family, in fact it could increase it. And it makes it easier to mark, track, and purchase online items.” – CNET, May 18, 2009
• “I like the idea for two big reasons: It creates a paper trail for the things you buy your children - so you'll know pretty quickly how much you're really spending on their "needs" - and it forces the child to justify what he wants, in writing. Rather than letting your kids just whine in a personal audience in front of you, BillMyParents gives you a legitimate outlet to tell them to use to send you a formal request for whatever it is they want, and you'll be able to consider it on your own time. Whining averted.” – Yahoo! Tech, May 21, 2009
• “If successful, BillMyParents could shift a bigger chunk of that cash to e-commerce sites.” – CNBC Consumer Nation, May 19, 2009
• “Ah, youth. How free and easy it all seems. Especially after the launch of a new payments system, BillMyParents.” – Reuters, May 18, 2009
• “On the surface it sounds like an ingenious idea, one that any online vendor should jump on…” – WebProNews, May 18, 2009
• “Bill My Parents works in a manner that will be familiar to employees of large companies that use online expense tracking systems. Kids will find something they want to buy online, but instead of going through a traditional credit card-based payment system, they click a “bill my parents” button, which sends an email about the potential purchase to a selected parent. If the parent approves the purchase, the parent will be billed for the purchase to his or her own credit card.” – Wall Street Journal Digits Blog, May 19, 2009

About BillMyParents

BillMyParents is the innovative new youth payment system that lets teens and tweens shop online without a credit card, while giving parents the ability to easily track and control their teen’s spending. With a simple email request and approval system, BillMyParents provides the independence young people crave and the control over spending that parents want - while ensuring that credit card numbers and personal information are kept safe and secure. BillMyParents is currently available as a payment system in select online retail environments, in addition to social network, virtual world and online gaming Web sites. BillMyParents is a division of Socialwise (OTCBB:SCLW - News). For more information: www.billmyparents.com.

SCLW- A new support Level being established

Although I usually avoid the technical side of stocks, there is a validity of how they show trends. Nearly any stock that makes a large rise in a short time will experience a pull back and re establish a ground floor (or support level). Lately selling off has far outweighed buying as profit takers take money off the table.

After a 400% run in 4 weeks, you expect a pull back. Right now the support is sitting right in the lower .60's which is where we have been sitting. Sure, its better than the old support of .30, but im sure all of you would agree it would have been better to be sitting around .85 support that it held for a little while. With no real resistance at the time till nearly $1.20, I think many were hoping we could gain support just under $1 and hold.

What I think everyone is holding their breath for is the inevitable run once the street (or regular investors) get wind of the company and start to come in. Majority of the support remains within a group.

It wont take much outside buying to send this flying, but I dont think any of us will see it coming. It could be from just one article or press release that causes it. But it MUST be maintained with momentum, or you can have another drop.

The refreshing part is that the company has never "pumped" the stock. This company has refused to push for false runs. No mass emails, no IR firms sending out mailers and faxes. While this generates liquidity, it also will cause the stock to drop massively afterwords. When you have a legit company, you dont need to resort to this. The right way is to continue to get the company out there in the publics eye for its products not its stock potencial.

Right now we have some resistance below a $1 but not much. It wont take much to get us back over a $1.

Hopefully we end the week up, not another down week.