Sunday, April 11, 2010
Offerpal Media Rolls Out New Direct Payment Options Worldwide, Hires Industry Veteran Alex Brutin
FREMONT, Calif., April 8 /PRNewswire/ -- Offerpal Media (http://www.offerpalmedia.com), the leader in virtual currency payment alternatives, announced today that it recently integrated several new direct payment options into its platform in order to help social developers and online game publishers accept payments from users who do not have or are unwilling to use credit cards. The new payment options include pre-paid debit cards, phone cards, e-payment systems, parent-approved payments and more, from such partners as Zeus Research and STi Prepaid, paysafecard, MyCard, Rixty, BillMyParents, ClickandBuy and others—covering nearly 200 countries in all.
The company also announced it recently hired payment industry veteran Alex Brutin as its Vice President of Business Development. Mr. Brutin is responsible for forging new relationships with other direct payment providers and monetization partners as well as new strategic initiatives. Having previously worked as the Head of Channel Partnerships at Google Checkout and in Merchant Services Business Development at PayPal, Mr. Brutin most recently was the VP of Business Development at FreeCause, a free, fully-customizable toolbar that helps organizations reach and engage their supporters in fundamentally new ways. He has his MBA from the Walter A. Haas School of Business at UC Berkeley.
"Our vision is to help developers monetize larger portions of their user bases, whether through alternative payment options like offers, videos and surveys, or cash payment methods such as credit cards and all their substitutes," said George Garrick, Chairman and CEO of Offerpal Media. "There's a lot of innovation in the online payment space at the moment, with all sorts of new payment products that enable developers to monetize distinct sets of users based on geography, demographics and behavior types. We're proud to bring on board someone like Alex to help us identify the most appropriate partners to work with and build up profitable relationships."
The following direct payment options have been added to Offerpal's alternative payment platform in recent months:
* STi Prepaid phone cards: Using Zeus Research's patent-pending conversion system, gamers can purchase virtual currency by typing in pin numbers found on the back of pre-paid phone cards from STi Prepaid, a long-established name recognized throughout the U.S. STi sells in excess of 200 million cards each year through more than 225,000 national retail outlets.
* paysafecard: The leading online payment method in Europe, paysafecard allows users to purchase prepaid vouchers and authorize payments online by simply entering a 16-digit PIN code. Paysafecard is available at 280,000 outlets in more than 24 European countries.
* MyCard: MyCard offers several types of stored value cards such as scratch cards, thermosensitive paper and more, available in retail outlets, convenient stores and websites all throughout Asia. Furthermore, it also provides diverse micropayment methods for purchase online. MyCard was founded in 1983 and is based in Taiwan.
* Rixty: Rixty is an alternative payment platform that makes it easy for youth and adults without credit cards to convert their cash into online credits at more than 10,000 Coinstar kiosks and 10,000 convenience stores via the Rixty prepaid card. Rixty recently announced it had expanded its system to safely enable kids under the age of 13 to purchase online.
* BillMyParents: BillMyParents is a youth payment system that lets teens and tweens shop online without a credit card and gives parents the ability to easily track and control their teen's spending – while ensuring that credit card numbers and personal information are kept safe and secure. BillMyParents is a product of Socialwise, Inc. (OTCBB:SCLW.ob - News).
* ClickandBuy: ClickandBuy is a leading Internet payment service provider that enables users to conduct one-click transactions in 120 currencies throughout the world and offers 50 national and international modes of payment. Founded in 1999, ClickandBuy is a wholly-owned subsidiary of Deutsche Telekom AG.
Offerpal already works with many other direct payment providers, from PayPal and Visa/MasterCard to Zong, Boku, DaoPay, Amazon Payments, Paymo, Ultimate Game Card, PayByCash, Social Gold and more. The company recently passed its Payment Card Industry (PCI) compliance validation, meaning that it meets the fraud prevention and data security standards established by the PCI and can now process credit card transactions more efficiently. The company expects to roll out several more payment options in coming months.
Saturday, April 10, 2010
Professional Skateboarder Ryan Sheckler Teams Up With BillMyParents(R) Online Teen Payment Solutions
The star of MTV's hit reality show "Life of Ryan," Ryan Sheckler is the skateboarding child prodigy who exploded onto the professional scene in 2003, turning pro at the tender age of 13. That year alone saw him astound the world with gold medals in street at the X Games and the Gravity Games. He also took first place overall in the Vans Triple Crown street competition. A native of San Clemente, CA, Ryan has also created The Sheckler Foundation to make a difference in the lives of children, families and communities in need, as well as injured action sports athletes. The first athlete to ever win the Dew Action Sports Tour championship 3 years in a row, Ryan continues to be an innovative and powerhouse skateboarder and international celebrity, with 1.5 million followers on Twitter alone.
"I love what BillMyParents is doing for teens and tweens," says Sheckler. "Teens need their independence, and using the BillMyParents payment systems means they can pick exactly what they want - it's very easy, and is also secure for parents. I have a close relationship with my mom, and I believe it's important for kids and their parents to talk about building good habits."
"I am excited to have Ryan endorsing and promoting the BillMyParents brand as he is a truly talented rising star," commented Jim Collas, President and CEO of BillMyParents®. "Just last week, Ryan won the Nickelodeon Kids' Choice Awards for Best Male Athlete, beating out LeBron James, Kobe Bryant, and Shawn White."
Tuesday, December 1, 2009
Conference Call Dec. 3rd- Powerpoint presentation
Thursday December 3rd- 11 A.M. PST
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Monday, November 30, 2009
News: BillMyParents™ and Offerpal Media form a strategic partnership to provide innovative payment solutions for tweens and teens online
San Diego, CA – November 30, 2009 – Socialwise, Inc. (OTCBB:SCLW) today announced that it has entered into a strategic partnership with Offerpal Media ( www.offerpal.com), the leading provider of virtual currency monetization solutions for more than 160 million users on social networks, online games, and virtual worlds.
The two companies will work together to promote their existing payment solutions, as well as develop new payment programs specifically for the teen and tween market. Offerpal will feature BillMyParents on its proprietary monetization platform as an alternate payment solution alongside Visa, MasterCard, PayPal and others, providing teens and tweens with an easy way to acquire virtual currency across Offerpal’s network of 2,000+ publishers. The virtual currency will be spent on items such as virtual gifts, subscriptions, game-play upgrades, and other virtual goods.
BillMyParents and Offerpal will also collaborate to launch innovative programs that will expand their reach into the teen and tween online payment solutions market. "We plan to create effective solutions by combining the unique attributes of the BillMyParents youth payment system, along with Offerpal’s leading position in online monetization," commented Jim Collas, CEO of Socialwise. "This partnership could take online revenues from the tween and teen market segments to a new level."
"BillMyParents has developed the most effective parent-approved payment system on the Web, and we are excited to partner with them to help provide safe, secure payment options for the millions of teens and tweens playing social games across the Offerpal network," said George Garrick, CEO of Offerpal Media.Thursday, September 17, 2009
BillMyParents Goes Live with gPotato and Artix Entertainment
San Diego, CA – August 16, 2009 – Socialwise, Inc. (OTCBB:SCLW) today announced that its BillMyParents youth payment system has launched with the first two of five previously announced youth gaming partners. BillMyParents is going live with Artix Entertainment’s AdventureQuest Worlds (www.AQ.com), one of several web-based games owned by Artix Entertainment, and Gala-Net’s gPotato online games portal (www.gpotato.com). This marks the first time BillMyParents is available on third party sites. BillMyParents also expects to launch with Habbo, Outspark, and other yet-to-be announced online youth gaming sites in the near future. This launch with two significant youth gaming partners marks the beginning of the company’s multi-phased plan to quickly build a user base across multiple markets and establish BillMyParents as the leading youth payment system.
BillMyParents is now available to millions of gamers who play on Gala-Net’s gPotato online games and Artix Entertainment’s AdventureQuest Worlds. Teens and tweens can use BillMyParents to purchase virtual goods and virtual currency for game play upgrades inside Gala-Net’s gPotato online game portal and Artix Entertainment’s AdventureQuest Worlds’ virtual game worlds. The innovative BillMyParents payment system makes purchasing items an extremely simple process. Once a player has made their selection, BillMyParents sends an email notification to their parent, requesting approval of the purchase and completion of the transaction. The parent then has the option to deny their child’s request or to use a built-in chat function to ask for more information before making a final decision. To complete the transaction, the parent simply enters their payment information. The whole process can be completed within minutes without the teen ever gaining access to sensitive credit card details or other personal information.
“This aggressive drive into the youth gaming market is the beginning of our multi-phase plan to quickly build a user base, which can be leveraged across multiple markets,” commented Jim Collas, CEO of Socialwise. “Launching with Gala-Net and Artix Entertainment is a key step that builds on our long term strategy to become the most convenient and secure payment option for youth oriented online games. This is the first of several integrations planned in the coming weeks with other partners that will expose BillMyParents to a large number of teens and tweens in the online gaming space.”Wednesday, August 19, 2009
SCLW-NEWS-Buzz was right!


Socialwise, Inc. Adds Action Sports Industry Veteran to Drive BillMyParents into the Multi-Billion Dollar Teen Action Sports Market
Aug 19, 2009 10:50:06 (ET)
SAN DIEGO, Aug 19, 2009 (BUSINESS WIRE) -- Socialwise, Inc. (SCLW, Trade ) today announced the appointment of Mark Miller, former Senior Vice President of DC Shoes and action sports industry veteran to the company's Board of Advisors. In this role, he will use his extensive network of online merchants, Actions Sports athletes, and industry connections to position BillMyParents as a leading youth payment system. He will be in charge of securing partnerships with leading online action sports brands and retailers as well as building our user base of young consumers and their parents.
"We are excited about being able to leverage Mark's extensive experience and connections in the action sports world," noted Jim Collas, CEO of Socialwise. "His ties to top merchants and athletes will be invaluable to our effort to fuel our momentum in this area."
"During my years selling youth oriented products online, a persistent impediment to faster growth was young people's lack of a viable payment method for purchases," commented Mark Miller. "I was instantly impressed by the potential of BillMyParents to overcome this constraint and actually increase parents' ability to monitor and control young people's purchases online."
Mark Miller has over twenty-five years experience working in Action Sports and youth culture businesses. As a senior executive, Mark focused on developing and executing go-to-market strategies for consumer goods companies. Most recently, he served as the Senior Vice President and General Manager of DC Shoes, a subsidiary of Quiksilver Inc., where he managed the Americas' division including strategic partnerships with both retail and online distribution channels. Prior to that, Miller founded and operated a consulting firm under his own name that managed global marketing campaigns and strategic partnerships for a portfolio of clients focused in the youth market and the Action Sports industry. Mark has also held executive roles with K2 Inc., and Yoshida Recreation Products LLC.
Sunday, August 9, 2009
SCLW Buzz- New member joining?
I also understand theres talk of a big name X games sports figure along the lines of a Travis Pastrana or Tony Hawk also coming on board in some way. We will see if this is just talk or real news probably within a couple weeks. Despite the selling we have had last week, SCLW continues its strong hold on .70 ish. Won't take much to push it, and maybe this news will be it.
Wednesday, August 5, 2009
Markets Rally... SCLW next?
What this means for the penny stocks is that people are ready to take risks again. SCLW has held its ground despite some opportunities for decline. With confidence back, its not going to take much to get people to chase the stock again. Look for some good news we know is coming to start this next push....
Let me know if you have any questions.
Monday, July 20, 2009
SCLW Press Release. Gala-net
Gala-Net Joins Socialwise’s Roster Of Online Gaming Partners –
BillMyParents To Be Available To 20 Million Registered Gamers
Unique Payment System to Enable Teen and Tween Players to Purchase Premium Memberships and gPotato Virtual Currency without the Need for a Credit Card
San Diego, CA – July 20, 2009 – Socialwise, Inc. (OTCBB: SCLW) and Gala-Net, Inc. today announced that the BillMyParents payment system will be offered as a payment option on the gPotato gaming portal. By adding gPotato’s six online game titles and nearly five million registered users to existing BillMyParents online gaming partners, Socialwise will soon have the ability to provide payment services to more than 20 million registered gamers.
Through the gPotato partnership, teens and tweens will be able to use BillMyParents to purchase accessories and virtual currency for game play upgrades within gPotato’s virtual world. Once a player has made his selections, BillMyParents sends a notification to a parent or other adult guardian via email or mobile text. Parents can approve or deny each request individually or as a group, and communicate directly with the child through the BillMyParents chat option. To complete the transaction, the parent simply enters his or her credit card information. The entire BillMyParents process can be completed within minutes, and prevents the child from gaining access to sensitive credit card information or other personal details.
"As we integrate new partners over the next few months, we will gain exposure to a rapidly growing number of gamers currently totaling roughly 20 million registered users," noted Jim Collas, CEO of Socialwise, "and we believe online gaming represents a significant opportunity to expose BillMyParents to our target teen and tween demographics."
About BillMyParents
BillMyParents is the innovative new youth payment system that lets teens and tweens shop online without a credit card, while giving parents the ability to easily track and control their teen’s spending. With a simple email request and approval system, BillMyParents provides the independence young people crave and the control over spending that parents want - while ensuring that credit card numbers and personal information are kept safe and secure. BillMyParents is currently available as a payment system in select online retail environments, in addition to social network, virtual world and online gaming Web sites. Partners in the gaming world include Artix Entertainment, Habbo, and Outspark. BillMyParents is a division of Socialwise, Inc. For more information: www.billmyparents.com.
About Gala-Net
Founded in 2004, Gala-Net, Inc. together with its European subsidiary, Gala Networks Europe, Gala-Net is a leader in the thriving free-to-play online games in the western market. Headquartered in Sunnyvale, Calif., Gala-Net's diverse service portfolio includes Flyff, Rappelz, Tales Runner, Luna, Aika, and Allods. Through the games portal (http://www.gpotato.com) gamers can play any of Gala-Net's games for free, as well as buy in-game currency and virtual items for any of its games.
About Socialwise, Inc.
Socialwise™, Inc. (OTCBB:SCLW) is headquartered in San Diego, CA. For more information: www.socialwise.com.
Wednesday, July 15, 2009
Notes from Conference Call
Heres a breakdown of what was discussed today at the conference call today.
-Currently a market for untapped online teen market is a $40 Billion Market
-Acute market developing for Teens that many companies are currently pushing for.
-BMP (Bill My Parents) is not only extremely simple and safe to use, but it gives parents full control.
- Website is mostly focus on parents "Its not a problem for parents, but a solution"
- Jim believes in high quality consumer experience. www.BillmyParents.com is up to those standards.
Whats in it for the partners of BMP?
- Easy to implement
- No shopping cart integration
- Extreme increase in teen traffic
Building momentum for product, to become dominant teen payment system.
Launched May 09 to much acclaim
- Have already signed major partners. Working With Artix, Zynga Habbo and Outspark that each have millions of users, to get the BMP product up on their sites
- In discussions with all the major online sites such as Facebook and Myspace for teen payment systems.
- Online retailers will follow.
- substantive revenues by Dec 2009
-Currently engaged with over 15 major potential partners.
-BMP is using Facebook and Myspace to go viral
-Most popular application (in users) generally will have over 25 Million users, BMP will be using top application developers to integrate the BMP platform to lock in users. BMP will be using many application developers, not just one or two to increase traffic.
BMP Debit Card
- Can be requested by parents
- Parents monitors transactions
- Can be used anywhere
- Every time the kid uses it parents get an email
- parents can instantly freeze or unfreeze the account (No one else offers this)
- only need 35k users to be cash flow positive (just with debit card)
Projected milestones:
Next 90 Days:
Announce new youth gaming sites
- 3 or 4 new exciting partners
- Announce launches
-Launch Debit card program
- Announce user base
Beyond 90 days to 6 months.
- generate substantial revenue
- sign up marquee partners
Plan is to become the dominant youth payment system. Can do this on a very small budget due to the enormous amount of interest from major companies.
Company could become an acquisition target, because so many companies are looking for payment systems.
Also plan to transition into a major (stock)market in the next 12-18 months.
This wraps up the breakdown, hope this helps. If you have anything to add let me know.
Wednesday, June 3, 2009
Socialwise Launches the BillMyParents Payment System to Wide Public Interest and Acclaim
SAN DIEGO--(BUSINESS WIRE)--Last month Socialwise, Inc. (OTCBB:SCLW - News) publicly launched BillMyParents, an innovative online youth payment system that gives teens the freedom to shop online and parents the control over these purchases - all in a simple, automated system that keeps credit card numbers and other personal information safe and secure. In the two weeks since launch, public interest has been strong. A number of major retailers have expressed interest in integrating the service into their online environments, consumers have started signing up for BillMyParents and coverage from the media has been very positive overall.
Related Quotes
Symbol | Price | Change |
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SCLW.OB | 0.70 | +0.01 |
What the media is saying about BillMyParents:
- “As inclined as I am to disparage systems that put the Web in the middle of the parent/child relationship, I actually think this idea works. It doesn't reduce or remove communication in a family, in fact it could increase it. And it makes it easier to mark, track, and purchase online items.” – CNET, May 18, 2009
- “I like the idea for two big reasons: It creates a paper trail for the things you buy your children - so you'll know pretty quickly how much you're really spending on their "needs" - and it forces the child to justify what he wants, in writing. Rather than letting your kids just whine in a personal audience in front of you, BillMyParents gives you a legitimate outlet to tell them to use to send you a formal request for whatever it is they want, and you'll be able to consider it on your own time. Whining averted.” – Yahoo! Tech, May 21, 2009
- “If successful, BillMyParents could shift a bigger chunk of that cash to e-commerce sites.” – CNBC Consumer Nation, May 19, 2009
- “Ah, youth. How free and easy it all seems. Especially after the launch of a new payments system, BillMyParents.” – Reuters, May 18, 2009
- “On the surface it sounds like an ingenious idea, one that any online vendor should jump on…” – WebProNews, May 18, 2009
- “Bill My Parents works in a manner that will be familiar to employees of large companies that use online expense tracking systems. Kids will find something they want to buy online, but instead of going through a traditional credit card-based payment system, they click a “bill my parents” button, which sends an email about the potential purchase to a selected parent. If the parent approves the purchase, the parent will be billed for the purchase to his or her own credit card.” – Wall Street Journal Digits Blog, May 19, 2009
About BillMyParents
BillMyParents is the innovative new youth payment system that lets teens and tweens shop online without a credit card, while giving parents the ability to easily track and control their teen’s spending. With a simple email request and approval system, BillMyParents provides the independence young people crave and the control over spending that parents want - while ensuring that credit card numbers and personal information are kept safe and secure. BillMyParents is currently available as a payment system in select online retail environments, in addition to social network, virtual world and online gaming Web sites. BillMyParents is a division of Socialwise (OTCBB:SCLW - News). For more information: www.billmyparents.com.
Thursday, May 28, 2009
SCLW- A new support Level being established
After a 400% run in 4 weeks, you expect a pull back. Right now the support is sitting right in the lower .60's which is where we have been sitting. Sure, its better than the old support of .30, but im sure all of you would agree it would have been better to be sitting around .85 support that it held for a little while. With no real resistance at the time till nearly $1.20, I think many were hoping we could gain support just under $1 and hold.
What I think everyone is holding their breath for is the inevitable run once the street (or regular investors) get wind of the company and start to come in. Majority of the support remains within a group.
It wont take much outside buying to send this flying, but I dont think any of us will see it coming. It could be from just one article or press release that causes it. But it MUST be maintained with momentum, or you can have another drop.
The refreshing part is that the company has never "pumped" the stock. This company has refused to push for false runs. No mass emails, no IR firms sending out mailers and faxes. While this generates liquidity, it also will cause the stock to drop massively afterwords. When you have a legit company, you dont need to resort to this. The right way is to continue to get the company out there in the publics eye for its products not its stock potencial.
Right now we have some resistance below a $1 but not much. It wont take much to get us back over a $1.
Hopefully we end the week up, not another down week.
More Online and published Talk
Here was another print/ Online article regarding BMP that the writer weighs both sides of what his paper has been hearing. From the Joplin Globe:
Published May 27, 2009 06:47 pm - A new Web site is aimed at capturing some of the $40 billion that American teens and tweens annually spend on purchases that they research online but purchase offline because they don’t have credit cards to complete the online transaction.
Mat Anderson: You can just "Bill My Parents"
In case your teen hasn’t already brought it to your attention, a new Web site called BillMyParents.com has just launched.
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It is aimed at capturing some of the $40 billion that American teens and tweens annually spend on purchases that they research online but purchase offline because they don’t have credit cards to complete the online transaction.
BillMyParents.com — the mere name of this site makes some parents uneasy — allows your teen to browse Amazon.com (and soon several other sites), and when he encounters an item he can’t live without, he can click the “BillMyParents” icon and enter a begging message that will likely include phrases such as “Please, please, please,” “I really need this because …” and “If you buy this for me I will …”
From there an e-mail will be sent directly to you allowing you to review the item(s) that your teen desires, leaving you to choose to either deny the request or complete the transaction by entering your credit-card information.
Like any new technological innovation, especially one that concerns young people and money, this new site has received both high praise and sharp criticism. Supporters of this site point out that it is a great tool for parents, as it allows them the final say on what their teen spends money on, and it also provides more security than letting teens borrow a parent’s credit card for purchases. Additionally, because the site utilizes Amazon.com, teens can be encouraged toward thriftiness by shopping around for the lowest price on an item. In many cases, teens may even opt to buy a used item rather than a new one.
However, there are drawbacks to the use of this site. While allowing teens and tweens to shop online in this way does streamline the process of buying things for your kids, the purely digital nature of it diminishes the ability for parents to use each of their child’s requests to sit down and talk about responsible shopping, spending and saving.
Additionally, this system does nothing to show young people how the real world works. I think there is a lot to be said for a young person saving her money to buy something she wants and then going through the actual process of handing over cash in exchange for the item. With the BillMyParents system, young people are excluded from the actual transaction and getting what they desire is reduced to a few mouse clicks and a pleading e-mail to Mom or Dad.
This absence of classic financial transactions in the lives of our youth is also a major contributor to rampant teen credit-card debt in our country. Many young people — and adults — don’t understand the consequences of their decisions and merely think of how easy it is to swipe a plastic card or enter some numbers on a Web site to get what they want. Unfortunately, it is this same culture of living beyond our means, not properly weighing our wants and needs and pushing the responsibility of footing the bill to someone else that has led to our nation’s current financial predicament.
Nonetheless, I’m not saying that BillMyParents.com is going to lead to the financial ruin of the next generation. I believe that this site will become extremely successful and is a useful way to simplify online shopping for some families.
But when new technology like this is being used by young people, it is important for parents to consider what messages it is sending to their kids and what teachable opportunities may be missed by transforming nagging trips to the mall to an inbox of purchase requests.
Wednesday, May 20, 2009
Here they come CNBC.com article
News Editor
As if kids needed another way to hit up their parents for cash, a San Diego company is launching a new payment service called "BillMyParents" to make it easier for kids to shop online.
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Source: billmyparents.com |
Socialwise [SCLW 0.93 -0.08 (-7.92%)
] CEO James Collas expects the service to appeal to kids as young as 10 years old, straight through to twentysomethings who are still tied to their parents' purse strings.
The system works through buttons next to items posted on online shopping sites. When selected, they allow kids to email or text a note to their parents about what they would like to buy. Parents then review the request and can approve or reject it. The system's designed to let parents keep their credit card information to themselves.
According to Harris Interactive, kids spend about $132 billion each year, and about $40 billion of that spending is researched online, but purchased at stores. Why? Teens often don't have access to a credit card to buy the products online themselves.
If successful, BillMyParents could shift a bigger chunk of that cash to e-commerce sites.
Still, the launch does face a few hurdles. First, it comes at a time when teen spending is being crimped by recession-pinched parents and a weak market for teen jobs. The effects of the softer spending have been especially apparent at teen apparel retailers such as Abercrombie & Fitch [ANF 26.55 0.48 (+1.84%)
] .
Also, the company has yet to sign up any retail partners, but it is operating a shopping site powered by Amazon.com [AMZN 77.87 1.92 (+2.53%)
] through that merchant's associate program. The BillMyParents site essentially opens the door to the entire inventory on Amazon and gives potential retail partners a feel for how the program works.
The company does have a foothold in the world of online social networking and gaming. SocialWise has struck a deal with Artix Entertainment, Habbo, Outspark and RockYou!, among others. The partnership would make it easier for kids who visit those sites purchase virtual goods as part of the online game or social network experience.
As for Socialwise, the company's business model works a lot like Paypal. It gets a commission of anywhere from 3 to 5 percent of the purchase price for each transaction. However, parents also pay a 50-cent fee for every transaction they approve.
"What we're really pitching is the safety and security of the site as a service for the parents," says Collas, who was the former chief technology officer of Gateway.
"This is going to give parents a controlled way to scrutinize their children's spending," Collas says.
But will it pass the Mom test? Granted there is an advantage in finding a way to avoid passing Junior the plastic.
Oh, and what about "BillMyHusband" or "BillMyWife"? Collas has registered many other "BillMy" domains but he doesn't have any plans to veer from the youth demographic at this time. However, the company may expand into offering a debit card that can automatically be loaded with a weekly allowance.
Tuesday, May 19, 2009
SCLW- Penny Stocks - Wall Street Journal Blog
- May 19, 2009, 6:00 AM ET
Letting Web-Savvy Kids “Bill My Parents”
Internet companies are trying to come up with a solution for one of the classic headaches of parenting: kids begging for money.
On Monday, a service called “Bill My Parents” launched to allow kids to virtually send online purchases to parents for approval and payment — instead of asking mom and dad for their credit cards.
The service, operated by San Diego-based Socialwise Inc., aspires to remove some of the hurdles that currently keep kids from buying things online. The company points to research by Harris Interactive, which says that American teens and tweens spend $40 billion annually on purchases that they researched online but purchased offline, at least partly because they didn’t have any way to complete the purchase online.
Bill My Parents works in a manner that will be familiar to employees of large companies that use online expense tracking systems. Kids will find something they want to buy online, but instead of going through a traditional credit card-based payment system, they click a “bill my parents” button, which sends an email about the potential purchase to a selected parent. If the parent approves the purchase, the parent will be billed for the purchase to his or her own credit card. “It automates a process that already exists and is tedious,” says Bill My Parents CEO James Collas.
For now, the service works just for purchases on Amazon.com — and only through a special “Bill My Parents” shop for the site, which you can find here. But Collas says that he’s gotten interest from a number of sites to integrate a “bill my parents” button right into regular e-commerce sites and into online games. Eventually, he also plans to connect the service into social networking sites, and unveil a service so kids can collect and spend allowances and cash gifts through the online service.
The company makes money by charging a 3% to 5% commission to a merchant for a sale, and also charging parents 50 cents to complete a transaction.
There’s growing competition to make e-commerce easier for kids. EBay’s PayPal, which normally offers online payment services to people 18 and older, is currently testing a student account in the U.S. for children aged 13 and up. The service offers a subset of the features of its regular payment service, including use of its mobile application and the ability to receive a PayPal debit card. Some banks also already offer special debit cards for teenagers.
And Apple’s iTunes music store and some online game publishers long ago figured out the simplest strategy of all: sell gift cards at convenience stores that kids can redeem online. Even old fashioned cash allowances can pay for those.
Monday, May 18, 2009
SCLW- Penny Stocks - Reuters Blog
“Don’t look at me, I’m just a kid — bill my parents!”
Ah, youth. How free and easy it all seems. Especially after the launch of a new payments system, BillMyParents.
The system geared to teens and tweens — who ideally have good relationships with their hopefully indulgent parents — allows parents to approve purchases coveted by their kids and foot the bill.
The idea of the youth payment system is to capture some of the $40 billion spent by kids who end up shopping at traditional retailers only because without a credit card, they have no way to pay for stuff online, says the company’s chief executive, Jim Collas. Collas is the former chief technology officer for PC maker Gateway.
Whereas consumers have a host of options in online payments systems, including eBay’s PayPal, Google Checkout and Checkout with Amazon, Collas says his system is the most convenient for parents and teens.
Parents pay 50 cents per total transaction after they approve and pay for their kids’ shopping lists that are automatically sent to them via email or text, and merchants pay a percentage to BillMyParents.
Currently, BillMyParents is powered by Amazon.com with Amazon’s shopping cart integrated into the website. Kids can access the entire inventory of the global online retailer.
BillMyParents, which is owned by Socialwise Inc, plans to have up to a dozen more retailers participating within nine months and the ultimate goal is for the BillMyParents payment button to be integrated into the online retailers’ websites.
Besides the retail angle, Collas sees a huge opportunity in the gaming world, which allows kids to buy virtual goods online — a market estimated at over $1 billion — as they play their favorite video games.SCLW- Penny Stocks - CNET Article
BillMyParents makes it easy for kids to spend parents' money

There's a cute new payment service just launching: BillMyParents. It's a way that kids ("tweens," according to the founder) can shop in online stores and easily spend their parents' money--if their parents later agree to buy them the stuff they want.
The system puts little BillMyParents buttons next to items in online retail. To check out, kids write optional notes to their parents about the items they want. Parents get e-mail notifications and can approve and pay for individual items directly.
Kids never get access to their parents' credit cards. And parents don't have to visit the store sites their children found the items on.
Jim Collas, CEO of SocialWise, which makes BillMyParents, says it is "focused on the communication between tween and parent." As inclined as I am to disparage systems that put the Web in the middle of the parent/child relationship, I actually think this idea works. It doesn't reduce or remove communication in a family, in fact it could increase it. And it makes it easier to mark, track, and purchase online items.

When a child sends parents a request through BillMyParents, the parent can buy the item directly from the request page. Or, of course, deny it.
(Credit: Screenshot by Rafe Needleman/CNET)BillMyParents is also focused on making money. Collas points to the $28 billion spent online by the "youth demographic," and says he's also eyeing the $40 billion spent offline on products researched on the Web. Much of this commerce, he says, goes offline because the child can't buy the item. BillMyParents will make money from transaction feeds.
The challenge of BillMyParents is that is has to be integrated into online retail sites. At launch, the company has no customers to announce. The company will have an Amazon affiliate store, though, which will let any item on that service get routed through BillMyParents for approval, and then back to Amazon for purchase.
But Collas said he believes his solution will increase commerce on the sites it ends up on. He says the BillMyParents buttons can be placed on item pages, not in an online store's shopping cart, which makes the kids' "check-out" that much easier. Also, he points to the opportunities to integrate with sites and online worlds that sell virtual goods.
A secondary line of service, a debit card that can be loaded up with a kid's allowance, is coming in the future. Also, when I jokingly asked Collas if he was going to release services like "BillMyHusband" or "BillMyWife," he said seriously that he has registered many other "BillMy" domains. He does not have plans to expand his market from the youth demographic, though.
I believe this service's primary challenge is one of sales. It needs to get some merchants on board. PayPal could compete with it. So could the credit card companies. But those companies could also buy BillMyParents. It's a smart business.

Saturday, May 16, 2009
HOW SCLW Can Be The Next Qualcomm QCOM
Dont say I am crazy just yet. At least give me a chance to explain.
Okay, I must admit, Socialwise may not have anything like what Qualcomm accomplished with its CDMA technology in 1990's, but I think "Bill my Parents" could make a comparable national impact.
But thats not what I want to compare. I want to compare SHAREHOLDER base and how Qualcomm became a stock market giant because of this principle.
(Theres another reason I picked QCOM over the hundreds of companies that I could compare to Socialwise, oddly enough its literally located right across the street from Socialwise's offices.)
Lets look at a little history:
October 1998. Qualcomm stock was sitting below $2.60. Company was moving forward and there was lots of excitement. The stock had slowly made its way from .47 to where it was above $2.50.
What was unique is the company wasnt making a lot of money as opposed to shares outstanding at the time. However it had a small outstanding share structure of 73MM (compared to its earnings of only 5.4MM that quarter) and a loyal group of shareholders. This was because its shareholder base was mainly comprised of employees who believed in the company.
With the key ingredients below, and the tech boom looming Qualcomm was prepped for a major run.
Heres what Qualcomm had going for it:
- Small outstanding shares 73MM
- Strong leadership- officers knew what they had, and how to manage. They also understood the stock side.
- A great product that was going national/global. Everyone saw potential.
- Relatively low overhead
- Cash flow positive
- Depressed stock market with investors looking for something new
- Major companies looking to get involved w/QCOM
- and most importantly a VERY loyal shareholder base.
Keep in mind, Im using QCOM just for example purposes, because, talking with Jim Collas, you quickly learn one thing...HE GETS IT. The CEO's that get it, and have a legit national product, CAN duplicate these types of results (maybe not to this extent).
Its not easy, but think of it as a mold. The most important part of that mold ultimately (with a publicly traded company) is the shareholder base. (more on that in a bit....)
A few months later, Starting in 1999 QCOM's stock, even while being heavily diluted, made this incredible run:

Ultimately the stock went from $3 to $90 in 13 months....and in a few years actually went from .47 to $90. That means the little small cap investor that bought $1000 worth at .50 had well over $150,000, and thats if he sold off 3 months after it peaked and headed down . That should open some eyes.
"How in the world does Socialwise compare?"
Well if you go by the above bullet points, Socialwise is only missing 1 key thing....cash flow positive. However, that may only be weeks/months away. In fact overhead is SO low, that Socialwise could do very well this year after all, even if its only making money the last few months of the year.
But thats not the real issue. All these points are nice, but many companies have those ingredients and their stock fails to make much, if any, splash.
The number one reason for our success will be (large) shareholder retention.
This is why Socialwise is different. You have funds, investment bankers and investor relations teams that all have one goal in mind, shareholder retention. They are not out to make a quick buck and burn each other, but oddly enough are working together. This is extremely rare in the markets, and especially with start ups. They see the big picture.
How do I know? Well, I do know a few of those involved. But it also is obvious given the dropping of the stock and what did(n't) happen.
I must say, I actually believe the BEST thing that happened to the stock was it tanking to .30!
Let me explain:
After its all said and done, nobody burned each other. Now they(those involved on the stock side) know with out a shadow of a doubt, when the chips are down, they will stick together. They also know, the shareholder base is extremely loyal, so they wont have to feel the need to jump ship when things are going well.
If you dont have a good working knowledge of the small cap industry, the stock market and how most large shareholders, IR firms and investment banks work in this industry you might not understand or believe what Im about to say but...
With the conditions in the markets, SCLW should have tanked, much, much, much lower. We could have been under 5 cents, and definitely under .10, but possibly under .01. "Really?" Yes really...
But we are here because of 90% of the large shareholder base (10K shares plus holders) held firm. We had a few people jump out, but some of them are looking pretty bad right now. All and all its summed up by the biggest investors comment: "This is by far the most loyal shareholder base I have ever been a part of".
Good news is that the IR firm continues to look for loyal shareholders to bring in, including the institutional buying.
Do I see this going above $50 or $60? If I was to guess, I would say no. However NOBODY can tell, its all going to be about shareholder base, and the excitement generated by the product and ultimately emotions behind the stock. However, if this base remains strong, and the company does what it should do, even on the low end, there is NO reason we cant see $10+, even $15 to $20. I remain confident that we will see a 52 week high by the end of the year, and if the markets remain stable, $10+ by the end of 2010, and hopefully much sooner.
Buy into it or not, thats how this small company stock can ultimately compare to QCOM as a stock.
Am I crazy? Only time will tell.
http://microcapwinners.wordpress.com
Friday, May 15, 2009
SCLW - Breaking that .85 barrier- and not looking back
Socialwise stock is rolling again! Right before the Bill my Parents launch as well. (Check out the new Bill my Parents website). I would anticipate the news early next week to go with this spike in volume and share price.
Now that we are on a roll, we have a few barriers to break. If we can break through the resistance at .85 to close out the week, I see an open door to $1 next week without any major resistance. With very strong Bid support running down into the mid .70's, we certainly wont see a reversal. Im hoping we can close at .87 or higher.
Buzz on the street has started up again, with realistic talk of a $6 share price by years end, and these are VERY conservative numbers. One person involved is saying they consider this a bust if it doesnt make $10, knowing what he knows.
We are a long, long way from that, but considering what is taking place right now, I would have to agree. Only 3 weeks ago, an .85 goal was as realistic (or seemed) as $5 is today. Ive seen a lot of pennies stock companies in my life, and majority of them are bust. But I must admit, Socialwise is truly 1 in 1000. All the hype and hope I have heard and shared over the last few months fell on deaf ears because of the share price and the general markets, however that is changing, and changing quickly. People are talking again.
A month ago the majority of complaints centered around share price of .27. Today the majority of complaints are "I wish I would have bought more at .30". Well, I told you, and Ill tell you again. Its not to late to average your position.
Its a new day for Socialwise....and its only just begun.
Thursday, May 14, 2009
SCLW- Socialwise up nearly 300%
Lets take a look at the chart:

If the volume was not evidence enough that we are out of the woods, the price should be. From April 20th when we had a .26 Bid, we are up nearly 300%.
Thats nearly 300% in 18 sessions! Average Volume prior to this time was just over 30,000. Since then its over 100,000 shares daily. If your not aware a 20% increase in volume will generally garner a lot of interest. But 300% increase in daily volume? That will get people talking again (and has as evidenced by the share price).
Just in fundamentals alone, this stock is going to raise eyebrows. Although we may not look at fundamentals, but rather the company, many other investors do keep an eye on the charts, bid support, daily moving average , etc. What they see is a strong upward trend developing.
I also want you to notice the bid support that we have had. I am seeing a lot more "retail" bid support from the likes of Etrade and UBSS. UBS is what Charles Schwab and I believe Ameritrade use.

I think we have institutional buying that has been using LAFC, and maybe even Knight (NITE), telling me that some investors are jumping over to grab some shares that they deem cheap again. This is a very good sign. If this type of bid support continues, I think we close next week above $1 after the news hits. Not much in the way of short sellers, and if we can keep them away as we did the first time till we flirted with $2, this could again happen quickly. This time I dont see it sputtering above $2.50 however. Despite the fact that many of us still are below our average (those of you who havent averaged down) we are still looking great again.
Let me know if you have any questions

