12 Month Price Target $1.52- Grass Roots

SAN DIEGO, CA--(Marketwire - 04/05/10) - Socialwise, Inc. (OTC.BB:SCLW - News) announced today that Grass Roots Research and Distribution - Cohen Independent Research ("Cohen Report") issued an in-depth research report on the Company, which provides a 12-month Cohen Price Target of $1.52 per share. To download the report directly, please visit http://www.grassrootsrd.com/grassrootsrd/Reports/Socialwise_Inc_04_05_2010.pdf or go to www.grassrootsrd.com.

The Cohen Report concluded, "Socialwise's product offerings fill a need in today's market. Growth drivers include unique products and services. We believe the Company has a highly scalable business model, multiple revenue streams, favorable industry economics and a strong management team. In our view, Socialwise has a compelling business model. With demand for alternative online payment options expected to rise significantly, we expect significant growth for Company's products and accordingly for SCLW to quickly progress from its current stage of minimal revenues to a cash flow positive and high growth Company in the near future. Provided the Company raises adequate capital to support its operations and increased marketing efforts while it seeks consumer acceptance for its product offerings, we believe Socialwise provides an exciting, high growth and long term investment opportunity."