Bill My Parents (BMP) Ready

Socialwise announced this today:

San Diego, CA – March 24, 2009 - Socialwise, Inc., a wholly owned subsidiary of ideaEDGE, Inc. (OTCBB:IDAE), and developer of integrated e-Commerce payment solutions and social network group gifting platforms, today announced that it has finalized the production version of the company’s BillMyParents payment system, and is poised to "go live" with key e-Commerce partners. Uniquely created by Socialwise, BillMyParents is the safe and secure way to allow children to shop online while parents retain control.

To prepare for launch, Socialwise has completed extensive testing of the BillMyParents youth payment system and related Application Programming Interfaces (APIs) that will be integrated into popular social network applications and online e-Commerce environments. The company is launching with several leading social network application publishers/developers and online web-based casual gaming companies that cater to the teen demographic. Socialwise expects that BMP will be fully integrated with these partners within 60 days.

"We believe that BillMyParents will be a great benefit for kids, and a valuable tool for parents and online merchants, said Jim Collas, CEO of ideaEDGE, Inc. "To date, the BillMyParents concept has been very well received by potential partners in the social networking space and the e-Commerce world. BillMyParents will enable online merchants to capture a piece of the estimated $40 billion in sales transactions that are currently lost because some kids don’t have a payment method for safe and responsible online purchasing. With one solution, BillMyParents meets the needs of all parties in the value chain – with helpful and trusted services for everyone."

Concurrent with planned launch activities, Socialwise is working on continued enhancements to the system. These improvements include adding more security features and enhancing performance, scalability and ease of use, with the goal of establishing BillMyParents as the preferred payment utility for kids and parents.

Link to ideaEDGE, Inc. Press Release - March 24, 2009

Facebook a threat to Google

Socialwise is depending a lot on social networking. The good news is that it is a huge market.

Here is a great article about how: Facebook Can drive more traffic than Google

Here is a part of the article:
Facebook gets over a third of the number of unique visitors that Google does according to comScore. And it continues to grow. Compete shows the lines between Google and Facebook getting closer together: "It seems inevitable that, given Facebook's sheer scale (180 million registered users and counting), it would at some point start referring a lot of users to some sites, but the development is surprising," says AdAge's Michael Learmonth.

If Facebook's growth continues the way it has been, perhaps it should be considered Google's greatest threat (when I say threat, I mean competition) - maybe not in general search, but in terms of where advertisers are spending their money. Certainly in the foreseeable future, people will continue using Google to search, and advertisers will continue to spend money advertising with them (probably even more now that they are doing more targeting), but Facebook also targets, and it's not going to be overlooked. It could put a dent into AdWords revenue.


If Socialwise is the company monetizing Facebook, what do you think that will mean? Simply that Socialwise could be the tip of the advertising spear that starts the revenue motor for social networking. I think this could also paint them as a aquisition target for Google as well. By the way, as of their last filing Google is sitting on $8.5 Billion in cash. Aquiring a company like socialwise would be a cake walk, unless they had to bid against others like Amazon (1.7Billion in cash), or Yahoo ($1.8 Billion) or maybe even because of Maynard Webb...Ebay ($2.8Billion) . Keep in mind, these companies also have credit lines in the billions, so it wouldnt be risking their cash flow.... this is hopefully what would happen.

Feel free to post any questions.

Another new Corporate Update

Very exciting to see Jim Collas taking the time to keep us updated as promised. Some interesting new material is covered in this including the newest updates with where the company is at.

Click on this link: Link to ideaEDGE, Inc. Audiocast - March 19, 2009

Feel free to leave any comments or questions

Holding strong

Looks like we are getting prepped for a run. Its been holding steady down here for quite sometime. The company continues to perform and with the launch of Bill my Parents scheduled in the first half of this year, the company should be cash flow positive in 09 as they had believed. Looking at the numbers I actually believe not only is this possible, but a fairly small goal to hit.

Still waiting for the uptick in volume. That will be the key to the run. Look for a day of 100k volume, and I believe this will be the start of a nice uptrend.

Let me know if you have any questions

Short Selling

One interesting observation is that we are not just seeing normal selling with IDAE. Some of it has been short selling. As of last week, short interest has increased on Socialwise/IdeaEdge by over 65%. Its still not very many shares at just over 50,000, but it has created a possible short squeeze on any run that may happen. (Short information is always a couple weeks out). The reason I believe the shorts are still in there is most of the buying lately has been out of our camp, and no reason to cover if the stock is trading sideways. It also shows why there has been pressure to try and close the stock on a downtick daily, yet for the most part we have maintained.

Short selling has its place, and its wrong to paint normal short selling as a evil practice. In this case it can actually be a plus for us (especially if you were one of the buyers). In a strong up day, many short sellers will cover only adding fuel to the fire (of buying). It will be interesting to see when the next big news hits, or next 100K share (with strong buying) will bring. I think we might be surprised.

Small Caps are the next move

Great time to be in the small cap market. Many will be looking for a place to put their money. I believe IDAE will benefit from the timing.

This Motley Fool article just proves my point:

"Look, I'm a firm believer that large caps should be at the foundation of every equity portfolio. But if you're like me -- you have a long-term time horizon (15-plus years), and capital appreciation is your primary investment objective -- you need small-cap stocks. There are no two ways about it.

What's more, small caps tend to outperform large caps by a wide margin after a market bottom. In a down market like this, it pays to give small caps more attention. Once the market recovers, you'll be glad you did."

For starters, unless you've made a concentrated effort to gain small-cap exposure in your portfolio, you may well be under allocated in this asset class. And that's a mistake: Small-cap stocks give investors the best chance at outperforming the market over the long haul. NYU professor Aswath Damodaran found that from 1927 to 2001, the smallest companies outperformed the largest ones with a 20% annual return versus 12% on a value-weighted basis. Many of the most successful small caps were:

• Underfollowed on Wall Street.
• Led by dedicated founders.
• Financially strong.
• Well-managed.
• Dominant in their market niche.

These were traits shared by the likes of Dell (Nasdaq: DELL) and Southwest Airlines (NYSE: LUV) early on, and they turned out to be some of the best stocks of our generation. Fifteen years from now, it's very possible that we'll look back at some of today's small caps and wonder how we missed those massive opportunities."

To read the full article go here:"Buy a small cap Stock"

Holding Steady in a Crazy Market

Not only did the DOW break all of its major support levels, but it broke hard, sending us into the lowest market levels in 12 years. Some say 7000 is a key number. But according to one analyst, true support sits around 5500-5600. This is fairly uncharted waters for most analysts and really noone really knows.

Most blue chips are down at least 30-40%, and small caps are not fairing as well. Obviously this includes IdeaEdge. However there is some good news in all this turmoil, at least for us.

The good news:
Its nice to see that IDAE has maintained its support level at above .40 for the last few weeks. Since the float has increased to over 6MM from 3.9MM, I am surprised to see so many people continuing to hold. Volume has dropped off, but this is a good thing in a turbulent market.

The best part is many funds, institutions and investors have gone into cash and are waiting for the right time and stock to jump into. As Socialwise/Ideaedge picks up steam, it may find a good number of investors looking to recoup their losses.

I still expect IDAE to run hard once it begins moving. Who knows, maybe even past its previous highs. In this market, that would be nice.