SAN DIEGO, CA--(Marketwire - 02/16/11) - Socialwise, Inc. is pleased to announce that BillMyParents, its payments solutions brand for teens, has formed a new partnership with advance movie ticketing provider MovieTickets.com. The partnership includes an array of national marketing initiatives targeted to teens and their families that will commence later this spring.
"We're very enthusiastic about our partnership with MovieTickets.com," commented Jim Collas, president and CEO of BillMyParents. "MovieTickets.com has established itself as a great resource for moviegoers, and together we will deliver a new level of convenience, security and ease-of-use to teens and families nationwide."
The BillMyParents and MovieTickets.com partnership is a natural solution for both companies for whom the teen demographic is especially important. Together, both companies' services will offer the vast teen movie-going audience with a seamless way to purchase tickets.
"The marketing programs we've developed with BillMyParents will be directed towards the incredibly important teenage movie-goer and will utilize various media outlets," said Joel Cohen, CEO of MovieTickets.com. "Both of our brands are dedicated to making life easier for consumers, and our partnership will elevate our ability to do that for existing and new audiences."
BillMyParents payment solutions for teens are designed to encourage and support communication between parents and their teens about money matters. The company offers an online program with select partner e-commerce sites, allowing users to safely and easily transact online purchases, as well as a financial services product for teens to use in traditional retail settings.