SCLW-NEWS-Buzz was right!

August 20, 2009 2:50 AM ET

Socialwise, Inc. Adds Action Sports Industry Veteran to Drive BillMyParents into the Multi-Billion Dollar Teen Action Sports Market

Aug 19, 2009 10:50:06 (ET)

SAN DIEGO, Aug 19, 2009 (BUSINESS WIRE) -- Socialwise, Inc. (SCLW, Trade ) today announced the appointment of Mark Miller, former Senior Vice President of DC Shoes and action sports industry veteran to the company's Board of Advisors. In this role, he will use his extensive network of online merchants, Actions Sports athletes, and industry connections to position BillMyParents as a leading youth payment system. He will be in charge of securing partnerships with leading online action sports brands and retailers as well as building our user base of young consumers and their parents.

"We are excited about being able to leverage Mark's extensive experience and connections in the action sports world," noted Jim Collas, CEO of Socialwise. "His ties to top merchants and athletes will be invaluable to our effort to fuel our momentum in this area."

"During my years selling youth oriented products online, a persistent impediment to faster growth was young people's lack of a viable payment method for purchases," commented Mark Miller. "I was instantly impressed by the potential of BillMyParents to overcome this constraint and actually increase parents' ability to monitor and control young people's purchases online."

Mark Miller has over twenty-five years experience working in Action Sports and youth culture businesses. As a senior executive, Mark focused on developing and executing go-to-market strategies for consumer goods companies. Most recently, he served as the Senior Vice President and General Manager of DC Shoes, a subsidiary of Quiksilver Inc., where he managed the Americas' division including strategic partnerships with both retail and online distribution channels. Prior to that, Miller founded and operated a consulting firm under his own name that managed global marketing campaigns and strategic partnerships for a portfolio of clients focused in the youth market and the Action Sports industry. Mark has also held executive roles with K2 Inc., and Yoshida Recreation Products LLC.

SCLW- Pullback continuing?

I think everyone saw a pullback coming, but were hoping it would not pull us back this far. After nearly 400% gain in a month, this is expected. I guess thats why they call it free markets.....

Obviously you can see some of the pullback being profit takers stacked with some short sellers, but I also see the institutional buying pulling back their support. I would guess they are pulling the rug from under the sellers hoping to get cheap shares. Its a common tactic of Market makers. With bid support dwindling under very little pressure, thats what it is. Its a long term tactic for traders.

I would not be surprised if the short interest, which was only 1600 shares recently, is now above 50K. Its opening some great opportunities for people to get somes shares again cheaper. Many had felt they missed the great prices when we were trading above a $1, but here we are again.

Looking for Friday to close out the week strong and end the news worthy week even or up.

Penny Stock- SCLW- Facebook and other social media exploding

This weekend I read a nice blog about how Facebook and Twitter are steaming over Google's once held private property and claiming it for themselves.....sending traffic to blogs. It shows the power of social networking sites and how they continue to pull ground from the other internet giants.

Love him or hate him, this is a great article from Mark Cuban (www.Blogmaverick.com). Mark is very web business savvy (and business in general). He gives some great commentary on how the web is changing from time to time. Its probably one of my top 5 favorite blog sites to frequent.

With Socialwise (SCLW) utilizing this rapidly growing frontier, they are positioning themselves to make quick headway toward a national name recognition.

http://microcapwinners.wordpress.com

SCLW- Penny Stocks - CNET Article

This just hit the wires on CNET.COM Bill My Parents makes it easy...

May 17, 2009 9:00 PM PDT

BillMyParents makes it easy for kids to spend parents' money

by Rafe Needleman

There's a cute new payment service just launching: BillMyParents. It's a way that kids ("tweens," according to the founder) can shop in online stores and easily spend their parents' money--if their parents later agree to buy them the stuff they want.

The system puts little BillMyParents buttons next to items in online retail. To check out, kids write optional notes to their parents about the items they want. Parents get e-mail notifications and can approve and pay for individual items directly.

Kids never get access to their parents' credit cards. And parents don't have to visit the store sites their children found the items on.

Jim Collas, CEO of SocialWise, which makes BillMyParents, says it is "focused on the communication between tween and parent." As inclined as I am to disparage systems that put the Web in the middle of the parent/child relationship, I actually think this idea works. It doesn't reduce or remove communication in a family, in fact it could increase it. And it makes it easier to mark, track, and purchase online items.

When a child sends parents a request through BillMyParents, the parent can buy the item directly from the request page. Or, of course, deny it.

(Credit: Screenshot by Rafe Needleman/CNET)

BillMyParents is also focused on making money. Collas points to the $28 billion spent online by the "youth demographic," and says he's also eyeing the $40 billion spent offline on products researched on the Web. Much of this commerce, he says, goes offline because the child can't buy the item. BillMyParents will make money from transaction feeds.

The challenge of BillMyParents is that is has to be integrated into online retail sites. At launch, the company has no customers to announce. The company will have an Amazon affiliate store, though, which will let any item on that service get routed through BillMyParents for approval, and then back to Amazon for purchase.

But Collas said he believes his solution will increase commerce on the sites it ends up on. He says the BillMyParents buttons can be placed on item pages, not in an online store's shopping cart, which makes the kids' "check-out" that much easier. Also, he points to the opportunities to integrate with sites and online worlds that sell virtual goods.

A secondary line of service, a debit card that can be loaded up with a kid's allowance, is coming in the future. Also, when I jokingly asked Collas if he was going to release services like "BillMyHusband" or "BillMyWife," he said seriously that he has registered many other "BillMy" domains. He does not have plans to expand his market from the youth demographic, though.

I believe this service's primary challenge is one of sales. It needs to get some merchants on board. PayPal could compete with it. So could the credit card companies. But those companies could also buy BillMyParents. It's a smart business.

Rafe Needleman writes about start-ups, new technologies, and Web 2.0 products, as editor of CNET's Webware. E-mail Rafe.

Penny Stocks- SCLW- Magic Monday

I am anticipating a strong Monday. Hopefully we will get our much awaited news prior to market open. If so I see a .15+ gain coming. We might get a little pull back on Tuesday, but if we get our news, I see us breaking $1 this week. Then its a whole new game. If the bid support continues, no way we stay below $1.50 very long. A nice double from here.

Its nice to be back.